Assessment Of Adoption Of Mobile Electronic Commerce Applications For Marketing Agricultural Products In Adamawa State, Nigeria

Abstract

This study explores the adoption of mobile electronic applications for marketing agricultural products using a mixed-methods approach. Data were collected from 70 respondents and analyzed using descriptive statistics, Google Sheets and spreadsheet was used for results presentation. Findings show that while 67% of Respondents use mobile apps daily and 60% own smartphones, 86% are unaware of agricultural-specific marketing applications. Limited internet access also remains a barrier for many users. The study highlights a growing use of mobile technology but underscores the need for improved digital infrastructure, localized app development, and increased awareness to promote inclusive mobile e-commerce in agriculture.

Keywords; Electronic Commerce, Agriculture, Application